"Like sands through the hourglass, so are the days of our lives."

For over one-third of a century, those words have introduced and underscored one of daytime drama's rare mainstays. NBC's "Days of our Lives," which turned 44 in November 2009, first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later. Today, it remains a consistent favorite among viewers of daytime television serials.

In its 44 years, "Days of our Lives" has garnered numerous Emmy Awards and nominations, as well as multiple Soap Opera Digest and People's Choice Awards. The show's success derives from its consistent commitment to excellence in writing and storytelling - supported by a diverse ensemble of performers - and an uncanny knack for anticipating viewer interests. With its mix of classic genre traditions and groundbreaking narratives reflecting modern life, "Days of our Lives" remains a perennial favorite among viewers of all ages.

"Days of our Lives" is set in the fictitious midwestern town of Salem. The core families are the Bradys, the Hortons, and the DiMeras, and the multi-layered storylines involve elements of romance, adventure, mystery, comedy and drama.

"Days of our Lives" is produced by Corday Productions Inc. in association with Sony Pictures Television. Executive producer Ken Corday is following in the tradition of his parents, Betty and Ted Corday, who co-created "Days of our Lives" and helmed the series for many years. Gary Tomlin is also executive producer. Dena Higley is the head writer and Christopher Whitesell is co-head writer.