JOHN MILLER
Emmy winner and PROMAX Hall of Fame member John Miller, the longtime head of advertising and promotion for NBC, was appointed president of the NBC Agency in November 1999. In this position, he and his longtime partner and co-president, Vince Manze, oversee the television industry’s first full-service advertising agency—an in-house unit that has quickly established itself as one of the country’s top creative commercial firms. Having previously served as President, Advertising & Promotion, NBC, since June 1999, Miller and Manze direct an award-winning team that continues to support all audience-marketing activities for NBC Entertainment, News and Sports. In addition, the NBC Agency serves the creative needs of all other NBC divisions, including NBC Corporate, NBC Studios, NBC Enterprises and NBC Cable, as well as the cable and Internet properties the company owns or holds an equity interest in, such as MSNBC.
Under Miller and Manze’s direction, the NBC Agency continues to build on the NBC Advertising & Promotion Department’s long tradition of being a television industry leader and trendsetter with innovative marketing, promotion and branding concepts, and campaigns. For the past several seasons, NBC has been the most successful network in terms of building viewer awareness and interest in its new programs, and during each of the last six years, has achieved the highest ratings for its freshman series. Miller and Manze have also overseen the creation of successful franchise campaigns, such as the now ubiquitous “Must See TV,” and helped to develop and strengthen the network’s brand identity.
Miller has been honored by his peers on many occasions. In 1991, he was inducted into the PROMAX Hall of Fame, the international association of electronic media marketing professionals that also named Miller and Manze the Marketing Team of the Year in 1995. They also honored Miller as the Promotion Executive of the Year in 1996. More recently, Miller, Manze and their NBC colleagues received the 1999 Primetime Emmy for Outstanding Commercial for an advertisement promoting the Internet portal service Snap.com. The spot also received the World’s Best Commercial award from the IBA.
Miller joined NBC in August 1982 as Vice President, Affiliate Promotion Services, West Coast. He was promoted to Vice President, Advertising and Promotion, NBC Entertainment, in September 1984; Vice President, Advertising & Promotion, in August 1986; Senior Vice President, NBC Entertainment, in March 1989; Executive Vice President, Marketing, NBC-TV, in January 1990; Executive Vice President, Advertising & Promotion and Daytime & Children’s Programs, NBC Entertainment, in July 1991; and Executive Vice President, Advertising & Promotion and Event Programming, in May 1993.
Miller began his career in freelance productions in 1972. A year later, he joined WMAQ-TV, the NBC television station in Chicago, and became promotion manager at WBBM-TV in Chicago in 1978. In March 1980, he was named Director, Affiliate Promotion Services, CBS-TV, West Coast, and moved to New York in July 1981 to become Director, Advertising and Promotion, CBS News.
A native of Chicago, Miller graduated magna cum laude from Syracuse University. He and his wife, Sharon, have four sons.
Back
Executive Bios
Jobs at NBC
NBC Internship Program
NBC Page Program
NBC News Associates Program
Diversity at NBC
How to be a TV Writer
NBC Sports Freelance Technician
Corporate Info Main
Are you a member of the press?
Click here to contact NBC Media Village—your online source for NBC press information.
