MARTIN YUDKOVITZ
Martin J. Yudkovitz has been the president of NBC Digital Media since December 1995. In July 2000, he was also named an executive vice president of NBC. He is responsible for devising NBC’s new-media strategy, developing new growth businesses and ventures, and supervising NBC’s Internet interests, which include MSNBC, Polo.com and the NBC Internet Strategic Investment Portfolio.
Yudkovitz has helped shape NBC’s rapid development of interactive and multimedia businesses. He was a principal architect of NBC’s strategic alliance with Microsoft to create MSNBC Cable and MSNBC.com, as well as the network’s industry-leading joint venture with CNET Inc. to acquire and operate the Snap Internet portal service and the subsequent creation of NBCi. He has also led NBC into a variety of other new-media ventures, including a partnership with Polo Ralph Lauren to create Polo.com, enhanced broadcasting partnerships with companies such as Intel, Wink Communications and Microsoft’s WebTV for Windows, and NBC’s equity investments in over 50 companies.
Previously, Yudkovitz had been senior vice president of Strategic Development. His other positions at NBC have included vice president of Business Affairs for NBC’s 1992 Olympics Unit, first general counsel and vice president of Business Affairs at CNBC and senior counsel to NBC’s 1988 Seoul Olympics Unit in NBC Sports. Yudkovitz joined NBC in January 1984 in the Law department, where he concentrated on commercial and contract matters.
Yudkovitz received his juris doctorate from Columbia University in 1979. He earned a bachelor’s degree in political science from Rutgers University in 1976. He lives in New Canaan, Connecticut, with his wife, Carolyn White, and their two sons, Alex and Daniel.
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